Eastmoor Digital http://www.geox-tmc.com Online Marketing for Businesses | Eastmoor Digital Sat, 01 Sep 2018 22:42:30 +0000 en-US hourly 1 http://www.geox-tmc.com/wp-content/uploads/2020/05/cropped-favicon-32x32-1-32x32.png Eastmoor Digital http://www.geox-tmc.com 32 32 Ranking Number 1 in Local Search on Youtube http://www.geox-tmc.com/ranking-number-1-in-local-search-on-youtube/ http://www.geox-tmc.com/ranking-number-1-in-local-search-on-youtube/#respond Sat, 01 Sep 2018 22:41:53 +0000 http://www.geox-tmc.com/?p=5953

Too many digital marketers have been taking YouTube for granted and treating as if it were like any other social media platform. This is an enormous mistake because you can’t just post content on YouTube and expect results. The content needs to be optimized in much the same way as a website would.

If you are having trouble getting your video to rank first on YouTube for chosen keywords in local searches or are looking into marketing on Youtube for the first time, here are some tips to get you started.


Researching keywords is important and should be performed in the same way you or your SEO company regularly would when optimizing written content for SEO. Optimizing for your distinct service area means including keywords such as local cities, states, and other location information. This is especially true if you’re hoping to bring locals to your business. By including locations in your keywords, it makes it easier for visitors looking for particular products and services locally, which tends to be the case.


Always make sure that you are appropriately tagging your videos with keywords and other relevant phrases. Although this seems basic, it’s still a critical step to take. Remember to tag with both single words and longer phrases.

If your video is about your Italian restaurant in Philadelphia, tag it with words and phrases such as “Italian restaurant,” “Philadelphia,” and “Italian restaurant in Philadelphia.” In no time at all, you’ll have a whole list of relevant tags. Use the same words and phrases that you use in your tags in your description of the video as well.


Another common mistake is writing only a few sentences in the description. It’s important that you expand on that information and add links to your website and social media platforms. Also, make sure to leave contact information with a call to action and use your keywords naturally.

If you want your audience to click on the link to your website, make sure that you include it in the first few lines. Don’t make users click on a “show more” button in order to see it. Remember to incorporate an engaging hook that will make your audience want to click “show more” in order to read the full description.

When you write a long description, users can learn more about not just your video, but your business. Don’t make the mistake of being afraid to include plenty of information. This will give you a great opportunity to include your relevant keywords.

Now What?

The goal of your YouTube videos is to gain views, subscribers, and rankings, and in turn, grow your business. It’s essential that you dedicate time to optimizing your videos. If you follow these easy steps, it will put you on the path to success!

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Simple Tips for a Google-friendly Site http://www.geox-tmc.com/simple-tips-for-a-google-friendly-site/ http://www.geox-tmc.com/simple-tips-for-a-google-friendly-site/#respond Wed, 29 Aug 2018 00:17:14 +0000 https://www.www.geox-tmc.com/?p=5869

Provide Relevant Information

Having well thought out, well-written content on your pages, especially your homepage, is the most significant thing to do. Pages that include valuable information in their content will draw more visitors and attract more webmasters to link to your site. When writing relevant and helpful content, make sure that you give a precise and accurate description of your topic. Consider the different words users might type when searching for your page online and incorporate them into your content.

Ensure that other sites link to yours

Links better enable crawlers to locate your site and can give it more visibility when appearing for search results. When delivering results for a search, Google uses complex methods to present pages that are meaningful and relevant to each search. Links from pages that are deemed more critical carry more weight and links from them can help your page to look essential and relevant too.

Google has algorithms that are able to distinguish natural links from unnatural links. A natural link to your site develops as part of the changing nature of the web when other sites think that your content is useful and valuable for their own visitors. Unnatural links to your site are put there only to make your site seem more popular to search engines. These types of links include link schemes and doorway pages. Only natural links are beneficial when it comes to the indexing and ranking of your site.

Design your site to be easily accessible

Make sure your site has a logical link structure. Every single page should be accessible from at least one static text link.?You can also use a text browser to check your site. Most spiders will see your site in the same way as Lynx or JavaScript will. If you are having trouble seeing your entire site in a text browser, keep in mind that spiders could have trouble crawling it as well.

Don’t pack your page with lists of keywords

Any efforts to “cloak” pages or put up “crawler only” pages can be detected by Google. Any site that includes pages, links, or text that are not intended for visitors to see are considered deceptive, and Google may ignore your site entirely.

Display essential names, content, or links in the text

Do not put this relevant information in images only. Google’s crawler won’t recognize text contained in graphics. You can use ALT attributes if the main content and keywords on your page aren’t able to be formatted in regular HTML.

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How to Manage Your Business Passwords http://www.geox-tmc.com/how-to-manage-your-business-passwords/ http://www.geox-tmc.com/how-to-manage-your-business-passwords/#respond Sat, 18 Aug 2018 19:06:28 +0000 https://www.www.geox-tmc.com/?p=5756

Many people tend to use the SAME password over and over for all their accounts. Most of the time, it is something very easy to remember too. Using insecure passwords could mean a load of trouble for your business. It is important to manage your business passwords and sharing them with your team members, agencies, and contractors while staying safe.

An effective and reliable tool for managing and sharing secure passwords for your entire team is Last Pass. Your business activity will be easier to manage since you will be able to create different passwords for various accounts and manage them from the same place. Also, you will have extra security to prevent hacking.

Signing Up for LastPass

The first task is to create a team account. You can either choose a free 14-day trial account or a paid one. Once you have activated your account, the first thing you set up is a Master Password.

The Master Password should be unique and easy to remember—this will be one of the LAST passwords you will need to remember.

After you have set your Master Password, download the LastPass extension for your browser from here.

Create secure passwords with LastPass

Learn how to use LastPass with both new and old accounts.

Try using the LastPass extension for a new account! Choose an online app to create a new account with. Let’s create a new Buffer account.

Enter your email address. Now click on the browser extension of LastPass and select “Generate password”, then copy the password.

Paste the newly generated password and create your account.

Next, you will see a LastPass popup asking you if you want to add your account to the app. Click “Add”.

For your existing accounts where you have unsecured or shared passwords, you will need to update them. Go to one of your existing accounts. For this exercise, we will use our Google account.

Click on your account settings.

Click on the LastPass browser extension and select “Generate secure password”, then copy the new password and update.

The LastPass popup will appear. Click “Add” to add your account to LastPass or “Update” if your account is already in LastPass.

Log in to your accounts with LastPass

Choose one of your accounts (a new one or an updated one) to log in with LastPass. For this part, we will use the Buffer account we have just created.

Go to the website where you want to log in. In the form field you will see the LastPass icon. Click on it and choose your account.

Select the account you want to log in with.

LastPass will automatically fill in the email & password fields for you.

Sharing login information with your team

The last part in learning how to use LastPass is finding out how to share login information with the members of your team. To begin, let’s create a shared folder in LastPass.

Open your LastPass dashboard

Go to the “Sharing Center” and click on “Add a new folder” at the bottom right of your page.

Use this new folder to share accounts that several people need to have access to. For example, it wouldn’t be of any use to have your social media accounts and your billing app in the same folder so we recommend you to group these folders by departments in your company and name them accordingly. We will name ours “Social Media”.

Create the folder.
Once you have the folder, it’s time to manage it and invite your team members to it.

Click “Manage” to open the settings for your folder.

Invite users (your team members) and send them an email (tick the “Send email” box to enable this option). Before sending the invite, make sure you have ticked the appropriate boxes:

“Read Only” access is for the users you want to enable to just use the logins in the folder.

“Admin” access is for the users you want to enable to add and edit the logins in the folder.

After you click “Invite”, there are two options:
The team member you have invited to your shared folder is not a LastPass user, in which case they will be prompted to join. They are already LastPass users, in which case they will be prompted to join the shared folder. After you are done with inviting your team members to your LastPass folder, it’s time to add the sites to the folder. In the LastPass dashboard, go to “Sites”.
Select the accounts you want to add to the shared folder.

Click on “Actions” ? “Move to folder” and choose your folder. In our case, it’s “Social Media” shared folder.

Save the changes.

And that’s it. Everybody with access to the LastPass shared folder will also have access to these accounts and you will be able to manage passwords more easily and securely.

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How To Setup Call Tracking For Your Business http://www.geox-tmc.com/how-to-setup-call-tracking-for-your-business/ http://www.geox-tmc.com/how-to-setup-call-tracking-for-your-business/#respond Tue, 24 Jul 2018 03:33:16 +0000 http://www.www.geox-tmc.com/?p=5396

Call tracking software can track the source of the phone calls you receive on your business’ website but also any other marketing efforts you might have too! Learning more about where your calls come from will help you to streamline your marketing and track how many leads your marketing efforts are driving.

In this blog article, we show you how to set up call tracking using CallRail, the service we recommend and use.

How Call Tracking Works

Call tracking helps you track where your callers are finding out about your business. There are two ways to track calls online:

By adding a tracking code to your website or by assigning dedicated numbers for you to use on your marketing collateral, such as partner websites, direct mail, or print ads.

All of the numbers that are assigned will route back to YOUR business’ phone line. However, because the tracking number is unique, we can report on where the call originated. You can view all of this in reports, real time notifications, or when taking a call via a “whisper message” before the call connects.

Setting Up Call Tracking With CallRail

There are many call tracking options on the market. Most call tracking companies focus on enterprise-level businesses, but CallRail provides small business-friendly pricing, and it is easy to use. We love CallRail so much that we use it here at Eastmoor Digital.

Step 1: Choose Which Channels to Track
Before we dive in, it’s best to plan which lead sources you want to track. Keep in mind; you will want to stick with long-term placements to measure performance and get a better idea of which campaigns would benefit from more budget and which should be CUT.

Tracking one time events such as handing out fliers at a mixer, or having a booth at a career fair doesn’t give a clear picture of how to improve future campaigns.

Dedicated tracking phone numbers and Local SEO

Make sure to use your actual business phone number across all local directories, such as Yelp, GoogleMyBusiness, Facebook, as well as other search engines. These sites rely on consistent information across the web to help confirm your business is real. This has a direct impact on your SEO performance. You won’t be able to track calls from these directories, but the benefits of local SEO performance outweigh the ability to track directory listing calls.

On your website, CallRail can “mask” your original number with a tracking number depending on where the visitor origin. Although, when a search engine checks the site, the original phone number will display. This is called dynamic number insertion. Dynamic number insertion should not impact your local SEO.

Choosing Your Phone Numbers

Alright, now that we are clear on how tracking works, your next step is to create a CallRail account. CallRail will provide you everything need to monitor, including the phone numbers! There are also call routing tools like the option to forward calls to your another phone after hours.

Once you log in, click “Settings” then “Add Phone Number.” CallRail uses a simple process to guide you. The first question is whether the number you’ll be using is for online or offline advertising.

Offline Tracking

Offline tracking is very straightforward. First, give your source a name (for example, Interstate 95 Billboard or Delaware Today print ad). Make sure to be specific — this is how the source will appear in reports!

Next, choose a local or toll-free phone number. Then, you’ll have the option to include a whisper message; you do not have to use a whisper message, but it can help if your staff needs to know the source of the caller before they talk with them, especially if you have different promotions!

The final option is to enable call recording. If choose to do so, you will also enter a notification message for callers that states “this call will be recorded for quality assurance.” Laws for Call recording are different in each state, so make sure that you are compliant with your state laws.

Tracking Callers from Your Website

Depending on where the call originated, you can automatically display a different phone number on your website (i.e. one for Facebook ads, one for Google ads, one for Bing ads, etc.). This is possible by adding a piece of code to your website provided by CallRail.

Dynamic number insertion takes a few more steps than dedicated phone numbers used in campaigns.

First, you will add code generated by CallRail into the header of your website. This code changes the phone number on your site based on where the visitor came from.

After selecting a dedicated number or dynamic number, you will decide whether to track each visitor or track a campaign.

Track Each Visitor

Tracking each visitor means that you’ll be able to report on exactly which website each visitor arrived from when they clicked on a link to your website. Similarly, you can also see which keywords they typed into a search engine if they arrived at your website from a search.

To track each visitor, you will need a rotating pool of phone numbers, so each visitor will see a unique number. In other words, a website that receives up to 20 visitors at one time will need at least 20 phone numbers.

Track a Campaign

Tracking a campaign is much broader. You assign a single phone number to each channel that you want to follow (for example, one phone number for Google Adwords, one phone number for Facebook, etc.).

While this can be much simpler, the downside is that you need to define each source beforehand. If a critic writes a review of your business and you receive traffic from it, then these new leads will not be known.

Generally, tracking each visitor will give you more specific data, but it will require more phone numbers which are going to cost more.

Call Routing

CallRail allows you to record a greeting message and a menu for callers to choose how to route calls by selecting an option (“Press 1 for sales, press 2 for customer support, etc.”)

The Round robin feature connects to the next available agent

Call scheduling allows you to forward calls during certain times, such as after business hours to your mobile phone or voicemail for callers to record a message

These tools can be combined as well! For example, you can set up a dial menu that forwards calls to different phone number after-hours. You can create your call flow using the drag-and-drop interface under “Call Flows” on the top menu bar then “Create Call Flow”. .

Viewing Your Call Reports

Once you’ve set up call tracking and have started receiving and tracking your calls, you can generate reports. From the CallRail dashboard, you can view a list or chart of your most recent calls. You can also save reports as a CSV file or export it to a PDF file to print.

Your reporting will show the source, the caller name, location, the start time of the call, and its duration. If you use a phone pool on your website, you can also see the referring domain and keywords that lead to the call.

You can also set up email alerts, which can be routed based on specific sources. You can even have a recording of the call sent as soon as the call ends.

Please remember to include a notice before the call connects to let the caller know the call is being recorded. Follow your state laws!

How Call Tracking Software Can Help You
Your most significant advantage in digital marketing is the ability to track almost any action or behavior in a snap — including page views, clicks, form submissions, and many more activities that occur before, during, or after these actions. Still, a lot of business takes place over the phone,
and historically it has been difficult to track. CallRail brings it all together!

Because call tracking can tell you where your calls come from, it can help you to identify which sources are delivering the best return. Knowing this information can help you to maximize your marketing efforts.

The most valuable insights will come when you combine your call tracking and CRM. Set yourself up to track not only how many leads are coming from each channel, but how many become clients.

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A Beginner’s Guide to Google Analytics For Businesses http://www.geox-tmc.com/google-analytics-for-the-small-business/ http://www.geox-tmc.com/google-analytics-for-the-small-business/#respond Sun, 24 Jun 2018 22:01:16 +0000 http://www.www.geox-tmc.com.php72-34.phx1-1.websitetestlink.com/?p=1153

Google Analytics is probably one of the best website tools you’ll ever use and its FREE! Generally speaking, Google Analytics tracks how users interact with your site, but really it can be so much more.

In this guide, I will review the Google Analytics platform in detail. You can follow along in your account or with a demo account by clicking here.

To begin, let’s talk about how Google Analytics works. To get any data, you’ll need to put a tracking pixel on your site. If you want to learn how to install Google Analytics, you can go here.

Once the tracking pixel is in place, this will send data to Google Analytics from your website and how users interact on your site while browsing. This information can be broken down into four areas – Audience (users), Sources (Google, Facebook, Youtube), Content (About Page, Blog), and Conversions (Inquiry, Phone call, Newsletter signup). There are also many dimensions as well as metrics used for interpreting how people interact with your website and measure activity too.

The audience overview shows the number of all visitors, unique visitors, and, pageviews (along with the average pages/visit) in a given time. The dashboard also contains the average time spent on your site, the bounce rate, and the percentage of new visits (a pie chart comparing new and returning visitors). This dashboard gives you a good, high-level overview of how visitors respond to your site. High pages/visit, high average time on your site, and a low bounce rate are useful metrics to understand.

You’ll also see that there are reports on basic demographics, system, and mobile reports as you scroll down further. You can view visitors by language, country/territory, or city; by a browser, operating system, and service provider; and by a mobile operating system, service provider, and screen resolution.

From a practical standpoint, it’s easy to see whether or not users prefer to view your products and services on a mobile device or a desktop computer. You can also determine what locations show more awareness and interest in your company.

Additionally, this information can be used to find out how well your site loads on different browsers and devices, an essential factor for ranking well on search engines. These reports can identify errors on your site.

For business owners, your primary interest will be demographics; the rest can be looked at by your webmaster.

You can view more details on demographics by clicking the drop-down on the left navigation. There you can see detailed information about your visitors’ location or language, as well as set up user-defined and custom variables for custom reporting. If you click on any state or country, you’ll drill down with more information about where your visitors are coming.

On the left under the Audience Tab, you’ll find many new beta items including Lifetime Value, Cohort Analysis and, Audiences. These items require additional information like revenue or other modifications that are not a part of this blog.

Just past the Beta items, there are additional demographic reports on age and gender. This information is compiled in meta by Google based on basic website history of users and then matched with people who visit your site.

When a visitor arrives on your website, Google can match general gender and age information as well as affinities (hobbies/interests) and share that in these reports.

This section follows another on geographic location which tells you the places where your site is accessed. Next, Behavior will show you how frequently visitors return to the site and the total number of visits.

The last of the audience section is technology which is a more detailed report providing the type of device and browser when viewing your website.

Your traffic sources overview is one of the most critical parts of your Analytics account. Finding out who sends traffic to your site, incoming links, and AdWords and other advertising campaign data are all vital to understanding your site. You will want your traffic coming from a variety of sources so that your business or website is not heavily reliant on a single source that’s beyond your control.

For example, if most of your traffic comes from organic search results, and suddenly your site ends up on page 2 instead of the top of page 1, you’ll see a considerable drop in traffic. But if only half of your traffic is coming from organic search, it’s easier to compensate (in this case you might increase your advertising to compensate for lack of presence in organic results). The first All traffic tab will show this breakdown.

If you use AdWords, in the next tab below, you can view specific reports for traffic driven by your ads, including campaigns, keywords, day parts, destination URLs, placements, keyword positions, and TV ads. These reports show the number of visits generated, how many pages/visit, the average time spent on the site, % of new visits, bounce rate, goal completions, and revenue generated.

The next section requires integration with a tool called Search Console. The purpose of search console is to show how your website interacts with Google’s search engine. In particular, what pages show up on Google and what queries people are typing to find your website. This information is critical to learning how Google perceives your site and when they decide to show it in search results.

The Social tab is after the Search Console tab. Social reporting includes a high-level overview along with a breakdown of each social network, the pages people arrive on your site when coming from social media as well as conversions and the flow users go through from start to finish.


The Behavior section is a fantastic way to look at how users interact with your site. The overview section highlights some of the overarching metrics like the number of times pages were viewed, average time on web pages, the bounce rate, and exit rate.

Behavior flow shows which pages users navigate through when browsing on your website. This tab can help businesses understand the flow of traffic and provide insight on how people enter the site and the pages they navigate to and ultimately where they decide to exit the website.

Site content provides a thorough breakdown of all the pages on the website. Similar to behavior flow, but supplied in tables instead of graphics charts. There are a total of four additional breakdowns in the site content section to highlight all pages, landing pages, exit pages and a drill down on content.

Site Speed helps webmasters understand how the website loads on browsers and devices. In this section, you can also find suggestions to improve your speed on the website. Enhancing your site speed and maintaining a fast load time is crucial. Just 1 second of extra load time can lead to 11% fewer page views or 7% fewer conversions.

Site search allows a webmaster to understand what users on the site are searching. This information can help determine which information needs to be front and center that users cannot find at first glance on your website.

Events record actions that users make while browsing your site. These actions can be done with a developer or Google Analytics professional. Some activities include clicking on social media icons, submitting a form, watching a video or completing a transaction.

The publishing section provides data on pages that contain an ad exchange on your website. Some webmasters offer space on their website for advertisers. This section presents data for publishers who have advertising linked on their site.

The conversions section compiles reports on events (defined actions on the site) that are set up as Goals. These goals are the most important metric for understanding how well your site encourages users to take the desired action you want. Several tabs focus on different areas related to conversion. The overview is a general dashboard for all Goals. Goal URLs provides information on which pages the goal occurred. Reverse goal path displays a path from conversion to site entry. This pathway is also available as a funnel under Funnel Visualization. The same can be said for Goal Flow as well.

The multi-channel funnel provides visualization for breaking down your web users interactions with the website from a variety of referral sources. The overview gives a breakdown of conversions related to the origins of traffic. The assisted conversion report shows when users convert through multiple channels (i.e., Google, Facebook, etc.) and convert on your site. Top conversion path gives a breakdown of the order your conversions happen. Time lag measures the amount of time between each conversion for a user. Path length shows the total pages navigated leading to the goal.

The final section, attribution. The Model Comparison Tool can compare and contrast how different models impact your marketing channels.

In Summary
Google analytics is a powerful tool. It helps businesses understand more about users, their site and the way they interact with each other. Ultimately this will tell you more about yourself, and the customer base served.

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The Small Business Digital Audit http://www.geox-tmc.com/the-small-business-digital-audit/ http://www.geox-tmc.com/the-small-business-digital-audit/#respond Fri, 18 May 2018 22:01:16 +0000 http://www.www.geox-tmc.com.php72-34.phx1-1.websitetestlink.com/?p=1155

Have you ever said a word or a sentence over and over so many times that it no longer makes any sense? It might feel that way with marketing – sometimes you need a fresh look to get back on track. How do you do this? Take advantage of free digital audits and marketing consultations offered by agencies.

What Exactly is a Digital Audit?

A digital audit provides a report of the online aspects of your company. It may include suggestions on how to improve your existing online footprint and identify new ways to become more competitive. A good marketing agency will analyze your local online presence, social media presence, website functionality, and search rankings. All of these are important to the online success of your business.

Why a Digital Audit is Important?

A digital audit might uncover opportunities for growth, cost savings, or possibly new revenue channels. A good audit will give you a complete picture of how your business is performing online. The main goal is to develop an understanding of your marketing weaknesses. It’s important to conduct this examination from time-to-time because it sheds light on the loopholes in strategy. Businesses don’t usually know how to ask themselves the pointed questions that are crucial to refining their online approach. That’s where getting a professional opinion comes in handy.

What is a Marketing Consultation?

A marketing consultant will review your current situation and develop an online strategy that provides tangible steps to grow your online and increase your revenue. A good consultant will break down specific steps and techniques, digital marketing trends, website optimization, email marketing, and search ranking.

Why a Marketing Consultation is Important

Let’s face it, you’re running a business, but that doesn’t mean you are a digital marketing genius (maybe you are)! Unless you spend time studying online marketing, you may not be aware of new trends. It’s a fast paced ever-changing environment. Getting an audit from a marketing company could show things you might not have thought of. Iregardless of where your company’s marketing strategy is, a business can always benefit from a digital marketing consultation.

Digital marketing has never been more critical in business as it is today. Make sure that your company is where it matters most to reach your ideal customers.

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A Google Tool That Grades Your Website Speed http://www.geox-tmc.com/a-google-tool-that-grades-your-website-speed/ http://www.geox-tmc.com/a-google-tool-that-grades-your-website-speed/#respond Mon, 30 Apr 2018 12:58:11 +0000 http://www.geox-tmc.com/?p=5930

Your mobile traffic is searching for an answer to their problems promptly, depending on your website speed. It’s estimated that nine out of ten visitors that land on a mobile site will simply leave if they have trouble finding what they need or the website takes too long to load.

How can you tell if your website needs to be improved in order to improve and optimize user experience? The short answer is that you should always be updating and reviewing your website for optimum performance, but there are ways to be more precise in knowing on what specifically you should be focusing your attention.

In order to determine how well your website is performing, it helps to have tools that can help you understand what needs to be improved. Think With Google has released a website speed testing tool for this purpose and it’s a great one to have at your disposal. This feature came on the heels of Gary Ilyes confirming that page speed would factor into the next mobile update at the Search Marketing Summit in Sydney.

Why is page speed so important? Slower sites reduce traffic and conversions, and faster sites increase them. Google wants the best user experience possible, coming up with the best solution to a user’s problem with the most minimal wait time is key. You can see this in the rise of Accelerated Mobile Pages (AMP) and the dependence on website speed.

The new page speed testing tool lets you zone in on the features of your website that need to be updated, giving you tips to make it runs smoother. When you type in your URL, Google will look at different factors on your website (both the mobile and desktop versions) and deliver a score.

Why Should You Use A Mobile Website Speed Testing Tool?

Even without learning the technical aspects of your website, you’ll understand its performance pretty quickly. You can request a comprehensive report so that you can implement the suggestions Google sends to you.
It’s important that you provide the same or almost the same, experience across all devices. Customers are looking for the products or services that you’re offering, and you need to be able to rise above the competition and give your users the best experience possible.

What Can The Scores Tell You?

After you type in your URL, you’ll see a report that examines three metrics, supplying you a grade out of 100 and informing you of whether your score is poor, fair, or good based on their review.

Desktop Speed

This refers to how long it takes for your website to load on desktops and laptops. If you don’t have a quick website speed or instant response, you could potentially lose a customer to one of your competitors. You’ll be given a report that shows what you’ve passed, what you need to fix, and what you might consider fixing in order to optimize the user experience of your customers.

Mobile Speed

Mobile speed refers to the speed your website loads on mobile devices such as cell phones and iPads. If the desktop version of your site is loading faster than the mobile version than this can be a big problem. Visitors who are waiting too long for your page to load will simply go to a different site.


This informs you about the quality of experience users have when they’re browsing your website on a mobile device. With more and more users reaching your website on mobile devices, focusing on the mobile user experience should be a top priority.

User Experience Perspective

Even as the digital marketing industry changes, the user experience is continually at the forefront for business owners and webmasters alike. Speed and responsive mobile websites are imperative to a positive user experience and a successful website.

By using Google’s Speedtest, you’ll be able to know that you’re going in the right direction and will be able to be proactive, not just reactive in optimizing and enhancing your website!

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Business Basics of Email Marketing http://www.geox-tmc.com/business-basics-of-email-marketing/ http://www.geox-tmc.com/business-basics-of-email-marketing/#respond Sun, 29 Apr 2018 01:02:21 +0000 https://www.www.geox-tmc.com/?p=5884

Email marketing is, unfortunately, often a neglected marketing strategy. Too many companies ignore it completely. Others send out required emails but don’t fully understand the true potential of this marketing technique or how to correctly build a strategy. In spite of this, the benefits associated with email marketing are enormous, reinforcing the idea that it needs to be a top priority for all business owners. With that in mind, let’s get started.

What exactly is email marketing? To put it simply, any email sent to a potential or existing customer is considered a form of email marketing. The email could be a welcome letter, thank-you, an ad or announcement of a new product/service, a newsletter, a fundraising message, the list goes on. They each provide business owners with the capability to improve relationships, build customer loyalty and develop brand awareness. They also provide the opportunity to deliver current, previous and potential customers more information about your company. You could also use this opportunity to request important information about the customer that you can use to place them into the most effective categories for future marketing efforts.

Its hard to ask for more from direct marketing efforts, but email marketing delivers. Email marketing done right provides results and a high return on investment.

Benefits associated with email marketing are that it’s much less expensive than many other forms of communication, it allows businesses to reach target markets quickly, and the outcomes of these direct marketing campaigns are easy to monitor for effectiveness. The data gathered from subscribers and potential new customers can also be used to generate more tailored email categories targetting specific segments of your customer base. This allows businesses to send out personalized emails based on customer likes, dislikes, and spending habits, as well as on the information that the subscriber has requested or shown interest.

If your email marketing campaign isn’t showing these results or benefits, or if you’re interested to see how you can build a winning strategy, here are some tips on where to start:
1. Subject lines are incredibly important. Be straightforward and remember to personalize it.
2. Avoid too many hard bounces (this is when the email address no longer exists). If you’re getting a lot of these, it means that your list is old and needs to be updated.
3. Soft bounces mean that an email did not go through because the email address is temporarily unavailable. Keep these emails and try again later.

Another important tip to remember is to avoid being labeled as spam. For example, if your spam/abuse score becomes too high, your email account WILL be canceled. For more information go to Mail Chimp’s guide on “How to Avoid Spam Filters” and ensure that your emails continue to be legitimate, and in customer inboxes!

The CAN-SPAM Act of 2003 authorizes a $16,000 penalty per violation for spamming. Make sure that you get permission before you send any commercial email, require users to double opt-in, and provide a one-click unsubscribe feature.

If you do all of this and still feel like you’re falling short of your email marketing objectives, or if you simply feel overwhelmed at the thought of managing a successful campaign, don’t hesitate to call on the professionals for help. At Eastmoor Digital, we have the experience and expertise needed to develop a successful email marketing campaign and get you the results you’ve been looking for!

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Launching a Successful Blog For Your Business http://www.geox-tmc.com/launching-a-successful-blog-for-your-business/ http://www.geox-tmc.com/launching-a-successful-blog-for-your-business/#respond Wed, 25 Apr 2018 00:35:53 +0000 http://www.www.geox-tmc.com.php72-34.phx1-1.websitetestlink.com/?p=5241

Starting a successful blog can be an effective way to attract new customers. All it comes down to is creating value for your readers. If you put the work and creative energy into your blog, it can help your business down the road.

A great aspect to blogging is once you create a great piece of content, the search engines will bring you traffic to that page for the lifetime that page is relevant. So it’s worthwhile to start planting these seeds of growth (blog articles) for your business.

Creating Exceptional Content
Many corporate business blogs will pump out boring content that doesn’t get much attention. Articles like “XYZ company’s fifth birthday office party” and “A day in the life of an XYZ employee” do NOT do much for attracting new customers. However, creating compelling blog posts of interest can be tricky. Let’s look at how to create a list of topics that will win you new customers.

What are the common questions a customer will ask your business?

Answering common questions in specific, detailed posts makes great content. Ask your sales team and customer service what people ask about most. You could also try using surveymonkey.com and ask past customers for new topics.

“How-To” Content

If you want to start making content right away, the easiest blog posts to tackle are “How-To” posts. Simply educate your customer on how to do something that is commonly asked. For example, Home Depot does a great job of providing “how-to” content that helps its target customers maintain and beautify their homes. When you visit, you’ll find posts like:

How to Install a Garage Door Opener
How to Operate a Woodchipper
How to Install a Garbage Disposal

It is for the same reason we write blog posts like this – How to Launch A Successful Blog For Your Business! It’s valuable content we know businesses want to know.

Building compelling and valuable content will help you become the online authority of your subject matter. The beauty of this is building trust with online visitors to convert them into lifelong paying customers.

Use a lot of clean images and diagrams to help communicate in your blog posts. And if you are up for a challenge, try video blogging to increase your value.

Make Sure To Optimize Your Blog For Search Engines
Before you get too far into blogging, you’re going to want to make sure that you optimize for search engines like Google, Bing and others.

Make sure you consider the following when optimizing your blog:

Title Tags – Title tags are the most important aspect of on-page SEO. First, you’re going to want to make sure that they are ON every page of your blog. You can look for the title tag in your source code. View the source code of all your web pages and search for “<title>”. If it’s in your source code than your page has a title.

Meta Descriptions – The meta description is used in search to show a page description for each result. Look for the code: <meta name=”description” content=> in your source code. Again, if you find this in your source code then your page has a description. Make sure to check and see if there is a description present in the meta description. Hopefully, you see a few sentences describing the page.

Block Duplicate Content – When it comes to on-page SEO, make sure to limit repeating the same content on pages. Your blog home page should not contain the entire textual content of each post. Your settings should only show snippets on the blog home page. Also, make sure to block comment pages in the robots.txt file. These pages can be a duplicate of your blog posts.

Check Your Text Navigation – Search engines find their way to content by following other links. Always make sure you can get to the blog from your homepage with text links. If you can, so can the search engines.

If you are going to blog, it is something that you should commit to on a regular basis. The more you write, the more the search engines will crawl your website. Additionally, search engines will check more frequently which can raise the relevance and authority of your website. This could lead to increased traffic.

The number one mistake everyone makes is starting off strong and then completely stopping. It is important to keep on going as it may take many months before your main source of internet traffic comes from blogging. Unfortunately, a lot of businesses are not patient enough to wait for the impact on their website.

Find ways to motivate your blog efforts! One way you can look at this, is to treat your blog as a customer resource guide rather than another item on your business checklist. If you create posts that solve your customer’s problems, you can use your content to send to customers or employees with questions.

The best way to promote your blog posts is through email marketing which you can build with a sign-up box prominently displayed on your website. Hopefully you’ve been building your list organically, because buying marketing lists have proven to be ineffective compared to sharing your content with those who have opted in voluntarily.

Be sure to routinely post your content to Facebook, Twitter, and Linkedin on the day your content is published and continue to repost it from time to time as you build your audience. Take note on what time of the day most of your social media followers are logged on so you can increase your chance of them seeing the content.

You can also promote your content just by linking to other articles in reference or citing information. You can reach out to these authors and ask them if they can share your content with their audience. Surprisingly, you’ll find that many authors you cite would be happy to share your content too.

If you have the time and appreciation for blogging, we highly recommend it. It’s one of those marketing strategies that can potentially bring your biggest share of business. It can be a win/win when you build authority and genuinely help people with content they can truly appreciate. If you are unsure how to get started, contact us and we will provide step-by-step guidance on everything you need to know.

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Why You Should Build Links To Your Website http://www.geox-tmc.com/why-you-should-build-links-to-your-website/ http://www.geox-tmc.com/why-you-should-build-links-to-your-website/#respond Thu, 29 Mar 2018 00:43:14 +0000 https://www.www.geox-tmc.com/?p=5875

Daily routines are essential for everyone. In the morning you wake up, shower, brush your teeth, eat breakfast, and get ready to start your day. If one part of your routine is skipped, there is the potential that your entire day could be thrown off. The importance of routines is true of link building as well.

You can think about it this way – the internet is always on, and anyone can search for something at any time. Your website could have the answer the user’s questions. The question is, what will generate that traffic to go to your page and boost your organic search rankings? The answer is SEO tactics, combined with meaningful content and link building. It sounds simple, but like anything else, it takes time and effort to make it work.

Marketing Tool

Much like your daily tasks, link building needs to be done as a routine whenever performing SEO on your website. Although many people see link building as merely a way to create traffic and get higher rankings, it can also be used as a powerful marketing tool. Link building can often be seen on traditional bookmark websites like Reddit, Newsvine, and Delicious, but what many people forget are the non-relevant links such as Tumblr, Pinterest, Stumble Upon, and others. These links are incredibly important to building a backlink profile because link building can function as a marketing tactic, as well.

Even though it would be great to produce content or a product that has people lining up for your service or your website reaching millions of hits, that’s just not how the web works. That is why it is necessary to use these links to draw visitors and promote your website. Your goal is for your message and service to be promoted, and with this type of link building, that can become a reality.

Drive Engagement

Once link building becomes part of your routine, you will enable engagement with the community as well as brand promotion. When this link building is partnered with social shares, guest blogging, and infographics, you’ll start to see your traffic grow to numbers you could have never imagined reaching.

One example of this is posting on Pinterest. This is a smart decision in link building, particularly with an image such as an infographic. The web is packed with articles, and sometimes people like to see a visual rather than words to help inform them. Using an infographic is an excellent opportunity to use this tactic. By placing your infographic on Pinterest during the link building process, you will generate the bloggers that enjoy “repinning” your industry-related content. When someone repins your content, they have just promoted it to their followers, and your link building worked! Getting exposure and having people view your content is vital.

Link Building should be a Routine

Link building is an important tactic, and it’s not going to go anywhere anytime soon. It’s a great way to continue to more effectively market your brand and generate more traffic to your site. Add link building into your daily routine and start improving your sites visibility today!

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